Now serving brands across 6 GCC markets

We build e-commerce brands that actually sell.

Strategy, content and paid media built specifically for online stores — turning storefronts into revenue engines across the Gulf and Egypt.

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Years of Experience
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Brands Grown
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About MAD

Your e-commerce growth partner

MAD Marketing was built around one belief: e-commerce doesn't need more marketing — it needs the right marketing. Generic agencies sell impressions. We sell products.

Every campaign we run is measured against one number that matters: revenue. We handle the full journey — from the first scroll-stopping frame to the checkout confirmation — so your team can focus on the product while we handle the growth.

Markets we serve
Map of the Arab world
🇸🇦Saudi Arabia 🇦🇪UAE 🇶🇦Qatar 🇰🇼Kuwait 🇴🇲Oman 🇧🇭Bahrain 🇪🇬Egypt

Our Mission

To help e-commerce brands grow profitably through creative that converts, media that scales, and decisions grounded in real data — not guesswork.

Our Vision

To become the growth partner of choice for ambitious online stores across the Gulf, setting the regional standard for what e-commerce marketing should deliver.

Co-Founder

Amr Mohamed Gad

15 years in furniture and e-commerce marketing. Built MAD Marketing to give online stores what he looked for himself: marketing measured in sales, not views.

Amr Mohamed Gad
Results we build

15 years of compounding growth

We did not grow in one leap. Each year added new markets, services, and brands that trust us.

2011 · 4 — The first furniture clients in Egypt 4 2011 2013 · 11 — Built the account management team 11 2013 2015 · 23 — Scaled paid media campaigns 23 2015 2017 · 38 — Launched the in-house content studio 38 2017 2019 · 56 — First Gulf client 56 2019 2021 · 74 — Entered Saudi Arabia and the UAE 74 2021 2023 · 98 — Launched e-commerce store builds 98 2023 2025 · 120 — Six GCC markets, 600+ campaigns 120 2025
120 brands under management

Cumulative since founding · updated quarterly

What we do

Services that drive real revenue

Everything an online store needs to grow — under one roof, with one team accountable for the result.

Social Media Management

Arabic-first content calendars, community management and platform-native strategy that builds an audience worth selling to.

  • Monthly content strategy
  • Daily community management
  • Platform-native publishing
  • Monthly performance reporting

Content Production

In-house photography, videography, motion graphics and copywriting — produced for the way people actually scroll.

  • Product & lifestyle photography
  • Short-form video & reels
  • Motion graphics & design
  • Arabic & English copywriting

Paid Advertising

ROAS-focused media buying across every platform that matters in the Gulf, with weekly optimisation and transparent reporting.

  • Meta (Facebook & Instagram)
  • Google & YouTube Ads
  • TikTok & Snapchat Ads
  • Retargeting & funnel design

E-Commerce Store Build

Storefronts designed to convert — built on the platforms the region actually uses, optimised for Arabic and for mobile.

  • Shopify & WooCommerce
  • Salla & Zid (GCC platforms)
  • Full RTL / Arabic optimisation
  • Checkout & speed optimisation

Brand Strategy & Identity

Positioning, messaging and visual identity that make a brand recognisable before the logo is even visible.

  • Brand positioning & messaging
  • Visual identity systems
  • Brand guidelines
  • Naming & tone of voice

SEO & Analytics

The compounding channel. Technical SEO, Arabic keyword strategy and analytics setups that tell you where every riyal went.

  • Technical & on-page SEO
  • Arabic keyword research
  • GA4 & pixel implementation
  • Custom dashboards
Why MAD

Five reasons brands stay with us

We're not the biggest agency in the region. We're the one that treats your store like our own.

Work With Us
01

Built for e-commerce, not everything

We do not split our attention across restaurants, clinics and real estate. Online stores are the only thing we do — and 15 years of doing only that compounds.

02

Gulf market fluency

Arabic-first creative, GCC platform expertise, and an understanding of how buying behaviour shifts between Riyadh, Dubai and Doha. We don't translate campaigns — we build them for the market.

03

A full production team in-house

Photography, video, design, copy and media buying all sit under one roof. No freelancer chains, no lost briefs, no waiting three weeks for a single asset.

04

Reporting you can actually read

One dashboard, plain language, and the numbers that decide whether we keep going or change direction. You'll always know your cost per order and your return on ad spend.

05

Accountable to revenue, not vanity

Reach and impressions are inputs, not results. Every retainer is measured against the store's revenue — and we say so out loud when something isn't working.

Our work

Campaigns that moved the number

A selection of recent projects. Full case studies available on request.

Cube Furniture
Meta & TikTok campaign

Cube Furniture

TODO — e.g. 4.2× ROAS in 90 days

Gawaz Shop
E-commerce store build

Gawaz Shop

TODO — e.g. +68% conversion rate

Pure Furniture
Product content series

Pure Furniture

TODO — e.g. 2.1M organic views

Art House Furniture
Full rebrand

Art House Furniture

TODO — e.g. Identity + guidelines

Furniture of Egypt
Snapchat launch

Furniture of Egypt

TODO — e.g. 12k orders in Q1

Carpiture
Ramadan campaign

Carpiture

TODO — e.g. 3× engagement rate

Showreel

Trusted by brands across the region

Rivo CRM
Pure Furniture
Cube Furniture
Art House Furniture
Carpiture
Furniture of Egypt
Gawaz Shop

Ready to grow your store?

Tell us where you are today and where you want to be. We'll come back with a plan — not a pitch deck.

Book a Free Consultation
Get in touch

Let's grow your store together

Send us a message and we'll get back to you within one business day.

Office
TODO — full office address, Cairo, Egypt
Hours
Sunday – Thursday · 10:00 – 18:00

We reply within one business day.